08 Jan Website optimization for Voice Search
In our last blog post on Voice Search we showed that Voice Search offers completely new possibilities for you as a company. To help you use them profitably, we have today created a small guide to help you optimize your website for voice search in just a few steps.
What are the features of Voice Search?
Compared to text searches, voice searches have special features. In order to optimize your website with regard to the increasing number of voice searches, you should know their special features.
Features of voice searches are as follows:
- Voice searches are longer than text searches
- Voice searches are usually mobile, as a microphone is required for this purpose
- Language searches often have a local reference
- Language searches often take place on the road and should therefore provide short and relevant results
To optimize your website
What can you do in concrete terms to do justice to these particularities?
Get to know your target group
Already last week we pointed out that it is important to provide answers to questions relevant to the target group. So find out what your target group is interested in. You are welcome to ask your customer service, who will be able to tell you which questions are currently being asked again and again.
Now it is up to you to adapt your website content to these questions. Keep it simple and clear and avoid using foreign words and nested sentences. This may mean that you need to simplify your content in order to keep it search engine optimized and findable on the web, but the result is well worth the effort, as we mentioned in the last article, but we would like to point out again: create FAQ pages. These FAQ pages refer exactly to the increasing number of longtail search queries that resemble a conversation. Thanks to these pages, the chances that you will be found in language searches and also that you will be displayed in Google’s Featured Snippets will increase.
Think about Featured Snippets
What are Featured Snippets? A Featured Snippet sits at position zero in the search results, above the list of results. „Featured Snippets, which Google calls „highlighted snippets“ in German, are a format that gives the user a direct, concise answer to his question – and this directly in the search results, so that the user does not have to visit a website“.
The whole thing looks like this:
Currently, featured snippets are not yet displayed with every search query, but they are becoming more and more common.
And remember: For language searches, these are the search results that are read out to the user. The chance that your content will be displayed in a Featured Snippet is all the greater the easier Google can interpret the content. Google loves structured content, clearly marked headings, paragraphs and lists. We’ll cover this topic in more detail in our next blog post.
Deliver structured data
Structured data helps a search engine to better understand and interpret the content of a website. Address, opening hours, telephone number – all this data should be displayed on your website in a structured form. And, of course, this information should appear uniformly everywhere on the Internet. Google, Yahoo and Microsoft have jointly developed Schema.org, where you can view free documentation on the most important standards.
Think about local optimization
Many language searches have a local reference. Typical here is that the search is no longer „Hairdresser Hamburg“ but „Where is a good hairdresser nearby?
So take care of your regional search engine optimization. A first step is the Google My Business Listing. Here the entries from the Google My Business profile are displayed together with the Google Maps entry. Because with this type of search Google does not match any keywords – the keyword „Hamburg“ is not even included in the search query – but the data from the Google My Business Listing. So make sure that your Google My Business listing is up-to-date, add all relevant information and select the appropriate categories.
Most important: be as specific as possible. And be sure to sign up for online business books and subject directories, such as Yellow Pages
If you consider that most search queries are made via mobile devices, an optimization of your mobile website is of course essential. You are not sure whether your website is responsive? You can easily check this with Google’s mobile-friendly test.
You should also consider a few more points: check the loading time of your website. The faster a page loads, the better for your users and therefore for you. Present your content briefly and precisely. On the road, no one has time to scroll forever through a long text. And remember to place your website buttons large enough and with enough space between them – some thumbs will need this and users will thank you for it.
In the future, the number of search queries via voice will increase and thus the relevance of optimizing your website in this respect will rise. If you keep a few things in mind, you will continue to appear in search results and your presence on the Internet will not suffer from this change. Of course, you should not optimize your entire website exclusively for language searches now, as text searches will continue to exist. However, voice search will continue to grow and it is worth being prepared for it. We hope that we have been able to help you with our guide and wish you much pleasure and success in optimising your website.